The Self-Fulfilling Prophecy: Performance and the Power of Intention

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Become better athletes, break our records, finish a race we never imagined we would align, go faster, further, with more strength and confidence, all thanks to physical training and an unwavering and firm intention to achieve it: it’s beautiful, it’s a dream. But is it really possible? “[…] if I intend to write a book, […]

The reasons that lead us to overeat

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This holiday season our taste buds are in the spotlight! Foie gras, wine and champagne galore … plenty is essential. Reunited with our loved ones, we have so much to taste! We eat for the pleasure of the senses and the pleasure of being with our own. Without taking into account this very special time […]

Anne-Laure is the new Miss Pur Vitaé!

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After the victory of Marine Lucas and more than a month of competition, Anne-Laure Coutenceau is the new Miss Pur Vitaé! This 32-year-old from Saumur was chosen by the public and by Pur Vitaé to represent the athletic woman of 2019. A short interview to learn more about the career of this strong and feminine […]

The Maillard reaction to food: good or bad for your health?

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What do roast chicken, barbecued meat, pan-fried potatoes, or deliciously tender onions cooked in butter have in common? It is of course the lovely caramel color and the succulent smell that emanates from all these dishes … Or, in other words: the Maillard reaction. What if, in the end, we had to be seriously wary […]

Cold shower or hot shower: which one to favor when you are athletic?

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Everyone likes it, and yet the shower divides. There are those who like it hot, and the most marginalized, who prefer it cold. We therefore help you to see more clearly between these two schools in order to choose the one that suits you best! Before the shower Before you slip underwater, you should know […]

Should you lose weight to run faster?

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Running is well-known to be one of the most calorie-burning activities, maybe even elsewhere for that you started running. Still, you are now in a perspective of progress: initially, running made you lose weight, of course, but you now want to lose weight to run faster. Is this idea legitimate? We have looked into the […]

Françoise Mahier, the cream of the crop

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Françoise Mahier is the new French star of the Crossfit Master. A competitor at heart with such a thirst for victory that could dry up the forests of the lowlands of Madagascar. For two years, the discreet and charismatic French athlete has been a leader in her category, which allowed her to make the unforgettable […]

Is it better to run with or without music?

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Are you new to running and wondering about the best practices to adopt? Are you passionate about running and wondering if your little habits are really beneficial to you? Whether you are one or the other, the question of running to music has certainly arisen before you. These are just a pair of headphones, and […]

How to prevent and relieve windshield wiper syndrome?

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Windshield wiper syndrome is common to many athletic women. It is therefore essential to know how to identify, prevent, and relieve this injury (which we would do well without), in order to continue to appreciate and enjoy our practice with peace of mind and body. Wiper syndrome: quésaco? Wiper syndrome, also known as inflammation of […]

Hyperkeratosis: what is it for and how to care for it?

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Under the feet of runners, on the palms of the hands of Crossfit enthusiasts, hyperkeratosis, better known as horn, is the lot of sportsmen. How does this skin hardening occur? What is its use? And what care should be given to him? We tell you everything! Finalization of terminology hyperkeratosis is an accumulation of dead […]